Big department stores will never go out of fashion but they know they need to reinvent themselves regularly. Just look at Harvey Nichols and Selfridges who can claim to be taking on the big boys of New York and Hong Kong and winning!
We have Fenwick at Brent Cross and it comes under the same bag as John Lewis really - you don't pay it much attention but you'd miss it if it weren't there. It's a shame they are only just starting to wake up to the fact that customers want an environment that is a bit special to shop in (well done to John Lewis Oxford Street here for their amazing new beauty hall). I must admit Fenwick at Bond Street is worth a browse but it's still not beautiful in terms of the store. It all still feels a bit 1990's on the shop floor even though the product in both these stores is fantastic!
I checked out Fenwick online and was really impressed so if you don't have a store local to you then you need not miss out. Here are some of my favourites.
|Owl T-shirt by Marcus Lupfer, £149|
|Animal print body by Stella McCartney, £65|
|Loose silk panel dress by Richard Nicholl, £425|
|Tiger head sweater by I Love My Tees, £139|
|Aviator Jacket by Pyrus, £309|
|Vintage teardrop earring from Tai, £69|