Saturday, 10 November 2012

STOP PRESS Kids Company team up for Global Kids Fashion Week




Camilla Batmanghelidjh is someone who's often on TV talking about child poverty and the action needed to combat it here in the UK so I was excited to read of this new initiative to raise funds for her charity Kids Company.
Camilla Batmanghelidjh, and Alex Theophanous, founder of global style destination for kids, AlexandAlexa.com, announced the first ever Global Kids’ Fashion Week this week that will take place in March 2013.
As a finale to the fashion week season, Global Kids Fashion Week (GKFW) will cast a spotlight on premium kids’ fashion, from both established designers as well as emerging names. Runway shows and performances, informative exhibitions, industry talks, and playful activities will all occur over the three-day schedule. All ticket sales proceeds to the public show will be donated to the Kids Company Charity.
The schedule features two main shows – an exclusive media event showcasing the latest AW13 trends from the world’s leading labels and a second ticketed event in aid of Kids Company. The second show is open to the public and will showcase current season (SS13) looks from AlexandAlexa’s brand portfolio.
The event will also include a mix of fun activities for children and parents, with workshops from the V&A Museum of Childhood, a performance from the London Children’s Ballet and an interactive bloggers lounge.
GKFW aims to educate and inspire people about Kids’ fashion – celebrating how this specialist category has thrived and evolved over the past five years.




Who are AlexandAlexa.com?
AlexandAlexa is the global style destination for kids, offering over 200 premium brands spanning fashion, toys, sports and lifestyle.

The site launched in October 2007 by husband and wife duo Alex Theophanous and Alexa Till. With two children under the age of five, the pair loathed the stress of family shopping trips. To access the world’s best kids collections without having to hit a high street, they created an online shopping destination for parents. 
Here are a couple of my favourite pieces from their current site...
Torres Satin dress with velour stripes
Torres Satin Dress with velour trim, £89
Most Wanted Diamante Skull Black Tee
Most Wanted Diamonte boys t-shirt, £46
Oh I wish my kids were young again!



Global Kids’ Fashion Week
What will happen at the event?
·         Show 1: An exclusive runway show for press, industry figures and VIP clients/celebrities, children will model the latest designer looks from the Autumn/Winter ‘13 collections. 
·         Show 2: A private runway show for media and industry figures featuring emerging and new talent in children’s fashion design.

·         Show 3:  public runway show and performance showcasing current Spring/Summer ’13 trends. A ticketed event with all proceeds from tickets sales donated to Kids Company.


·         There will also be installations and workshops by the V&A Museum of Childhood in the ante-room throughout the duration of the event.

·         Full schedule to be released closer to the time.

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