Lisa Snowden has curves and has been advertising for M&S for a while now. Here she is wearing the Marilyn jean which is one of three new shapes set to solve all jean buying problems.
You will be able to calculate which style is most appropriate for you by subtracting your waist measurement from your hip measurement.
The three shapes available in the Body Shape Denim range for M&S Woman are
The Lana Jean for apple-shaped bodies
The Eva jean for pear-shapes
The Marilyn cut for hour-glass figures
They launch instore on 5th September 2012 in a straight leg, indigo wash and the sizing is great too, from 8-22. Priced at £25 there are three length options. Hope there are some left in a medium 12 by the time I get there!