Saturday, 24 September 2011
Uniqlo Innovation Project has launched!
I am a sucker for Uniqlo clothing - they really do great basics for all shapes, sizes and most importantly ages. You won't feel like mutton wearing their clothes and they do seem to be pretty hard wearing - mine need to be they get washed so much...
Yesterday saw the launch of the UNIQLO Innovation Project collection which represents the 'ultimate in everyday apparel, pairing universal designs with revolutionary functionality, a concept that UNIQLO intends to roll out to all it’s clothing in the future.'
Through working with top creative talent; Design Director Naoki Takizawa, Creative Director Kashiwa Sato and Style Director Nicola Formichetti (the collection was showcased for the first time in Formichetti’s pop up store in New York last weekend), the UNIQLO Innovation Project takes clothing to the next level; featuring a versatile collection of garments with cutting-edge fabric technology.
What this actually means is that they have paired their top creatives with fabric manufacturing to develop new products that do the following....
UNIQLO launched the first collection under the new UNIQLO Innovation Project concept on Friday 23 September. The collection is online now with free delivery for the first week, and is available to buy in-store 311 Oxford Street and UNIQLO Westfield London.