Last week brought another launch (I know, I know) to promote the new advert for the Revlon Grow Luscious Plumping Mascara which I have been using for the past week and must say I really like. In fact one of my daughter's actually said I looked nice for absolutely no reason, so it must have been the mascara mustn't it?
This mascara has a thickening formula and a tapered brush which meant I could easily apply it to the tiniest lashes so I have to say my lashes did look extra thick and separated. The blurb tells us that the ingredients includes a lash enhancing formula which helps with lash natural growth to strengthen lashes - which I must admit I do need as my lashes are much thinner now than they were when I was younger *sob*. I have noticed that although this is a thick mascara (you put on at least two coats for full effect) it didn't clump, an effect I absolutely hate and it didn't flake either. So I reckon this is an absolute classic in the making for £9.99 - but I'll have to replace it when it goes on sale in August 2011 in either Superdrug or Boots nationwide so you'll have to wait until then too if you don't want to order it online...
In the meantime it got me thinking about my other favourite mascaras which deliver a great effect, don't clump and last for ages making them great value for money. I have been told that Barbara Daly's mascara, which used to be a staple of my make-up bag is used by models because it's so good. And I did have one which I loved but can I get another? No, I can't find one for sale anywhere so please bring it back Tesco! Given it's mysterious disappearance, a mascara that has the same effect and is a light daytime mascara that has a great streamlined brush and gives a more natural look than the Revlon newbie is the Clinique High-Lengths Mascara which I bought to replace my Barbara Daly one. It was much more expensive at £15 but has lasted ages and I love the effect. When you're older I think it's important during the day to wear a mascara which isn't too glam to avoid the 'Whatever Happened to Baby Jane?' effect, and this one gives great coverage, defines eyes perfectly and the brush, although looking a bit space age, is easy to use and works effectively.
In terms of a daytime mascara that doesn't clump or flake and gives great definition you'd be hard-pressed to not like the Boots No.7 Intense Volume Mascara which comes with the added benefit of being hypo-allergenic so should be good for even the most sensitive eyes. There are a few colours to choose from (though obviously I always go for black) and I find that, once again, it's a great everyday mascara that stays in one place all day long and defines eyelashes making them look long and lovely. I'm not the only one who loves this product either - the reviews on the website were full of praise.